Client
Purefit
BMW Connect makes your on-the-go lifestyle effortless. Optimised for 2014 and newer vehicles, the app learns your preferences over time.
UI UX. Mobile
Scope Of Work.
The project involved Graphic designers, UX-UI designers, illustrators and developers who combined their efforts to deliver a robust digital product
UX Design
Keeping the target audience in mind the UX design was made very simple using the KISS principle.
UI Design
The colors and illustrations were designed to suit the business following a component-based design system.
Project Goals.
Keep the car owners/users updated, provide better connectivity and control car features from the app.
Ease Of Access
Get User Educated
Merchandise Access
Research.
We spoke to the BMW owners between 30-55 age group. We surveyed to learn what features or services will they like to have on-the-go for a better experience of the app.
Key Take Away.
RESEARCH
Lorem ipsum dolor consectetur adipiscing eiusmod tempor
SKETCHES
Lorem ipsum dolor consectetur adipiscing eiusmod tempor
CONCEPT
Lorem ipsum dolor consectetur adipiscing eiusmod tempor
PRESENTATION
Lorem ipsum dolor consectetur adipiscing eiusmod tempor
Execution.
With a detailed study, designers began to visualize the ideas and thoughts to create an experience. Many factors affected the execution, such as experience, aesthetic considerations, taste, understanding the design principles, and knowledge.
Design Components.
Screens.
